I just arrived at work, it’s Monday. I begin my routine. I check my work inbox to see if anyone requires my immediate attention, I check my work texts on my cell along with looking on my Linkedin, then turn my attention to Twitter. All seem clear. Now my attention turns to Gmail to see if my brother got back to me on the date of our upcoming holiday…wait, did he e-mail me or text me? Wait, wait, I remember now, he sent me a message on my personal cell…let me check.
Does that sound familiar?
Let face it, we live in two worlds, MS outlook at work and anything and everything outside of work. Communication is fractured and it’s only going to get worse. Our Microsoft Outlook is no longer playing the prominent role in capturing our mission critical messages. The inbox is slowly losing relevance…it’s slowly dying. The world today lacks a succinct communication experience.
How did this happen? One word – “Millennials”. Millennials are tied to their smartphones, on average they text 181 texts a day according to the mobile marketer, they value instant gratification and require information quickly. They, like most of us, don’t have the attention to read 3 paragraph e-mails – they want short brief messages; they want information sent to them that is relevant and timely. This is why Twitter at 140 characters is valued at 15.5 billion dollars.
It’s not that Millennials chose to be this way; the fact is that we simply have less time. An interesting article in the Washington Post discussing that 80% of Millennial couples are dual income, as opposed to 47% of the Baby Boomers. Many of the Baby Boomers are in the C-Suite and have developed today company policies, and these policies favour “face-to-face”. This policy is understandable when you have someone else at home doing the heavy lifting i.e. child care, grocery getter, cleaning etc. However, this is not today’s reality for the Millennials. They need tools that can assist them in working remotely while they trying to blend their work and personal schedules. Karyn Twaronite, EY global diversity and inclusiveness officer, states “Younger workers need technology that frees them to work productively from anywhere. But older bosses who are more accustomed to working cultures with more face time may see only empty cubicles”. It’s time to change.
Another issue that eats up our time and energy is the commute time. Vancouver, Toronto, Montreal among most congested cities in North America, Toronto average commute time is 65 minutes. That is lost productivity. How much is that worth to your company? If your employee is making 50,000 a year, that equates to roughly 25.00 per hour, if they commute 1 hour each day that equates to 6,000 dollars based on 48 week year (I factor in holidays and time off)…and how many employees do you have that make that commute? The question you should ask yourself is this…”If you don’t see them are they working?” But rather, “will they continue to work for you if you force them to work in a cubicle every single day?” That is simply not what they want, it is predicted that 41% of Americans will be working from home in the next 10 years. A unified communication system that can assist in this transition is key to you future strategic success. Is your company ready?