We have all read the many articles about why it is so important that we adopt unified communications and collaboration and how Millennials will be paving the road to a more remote workforce.

So now you’ve made the decision to purchase a UCC solution and you’ve made sure every employee has access to the video. But why is no one using it? Isn’t that what they want, the freedom to be at home or a coffee shop while still being able to work productively with their virtual teams?

In fact, I recently saw a coworker with tape over the camera on her laptop and another co-worker who had the camera on his desktop phone pointed towards the ceiling. So I had to ask, “Why?” and the response is something we are all familiar with, “I don’t want my camera to accidentally turn on while in a WebEx meeting and have everyone see me”

As humans, we are uncomfortable in front of a lens and believe it forces us to act unnaturally. However 10 years ago, if you asked someone to take a selfie, they would have been uncomfortable with that too because it wasn’t the norm of society, now there are over 201 million pictures on Instagram hashtagged #selfie.

So how do we get employees, that aren’t millennials to adopt video conferencing you ask? You make it part of the norm in society or in terms of business, you make it part of your corporate culture.

Here are 5 ways to get your team/company to adopt video conferencing in order of importance:

  1. Get your Executive Team onboard

This is the most important. If your Executive Team and Managers are not on board with adopting a more video conference culture, no one will adopt it. As leaders, they must be the first adopters of video to make it successful.

  1. Training, Training and more Training

Schedule lunch and learns around WebEx, Cisco’s Jabber, Avaya’s Scopia, Unify’s Circuit, Skype for Business, or whichever solution your company has and designate a Collaboration Expert that will provide training and be the “go-to-person” for questions. You will be surprised at a number of employees who have never actually opened up the platform due to a fear of the unknown or simply because they do not like change.

  1. Ensure that Everyone ACTUALLY has it

This sounds stupid, everyone has it in their office, it comes pre-loaded on new hire’s computers and you had a launch date to get existing employees up to speed with the new technology. However, it came to my attention that not everyone has it when I asked a co-worker to send a WebEx invite and their response was “how?”, I walked over to show them where in Outlook to easily set up a WebEx meeting, and it wasn’t installed in their Outlook. So make sure that not only do they have the solution installed on their computers, but make sure they have the download that makes it easily accessible. In our case, this meant downloading the WebEx Assistant that allows you to access WebEx straight through your Outlook.

  1. Get everyone using the Collaboration Tool without the Video

Now, this sounds even more stupid than the last point, but hear me out. If you get everyone consistently using WebEx or Scopia without Big Brother staring at them, they are more likely to adopt the next step. Baby steps are key.

  1. Monthly Internal Video Conference Day

Once everyone is comfortable using the platforms without video, they are 80% more likely to adopt video, as the platform has already become routine. Time to step your game up. Every month, play a game and don’t start your email off with “Let’s play a game” because “Saw” comes to mind and no one will open your memo! Pick one day a month where your entire team or company (if you should be so bold) communicates via video. Even if you need to ask your cubical buddy for a stapler, do it over video. It will create a fun way to get comfortable with being on camera, especially if it starts off with your own peers. Anyone who sends an email internally by accident or walks over to someone’s desk to ask a question puts a dollar into the “Buy the Team Coffee Jar”, much like the swear jar. You might want to make exceptions, like forwarding documents, or firing someone…etc.